A winning streak can make a bet look tempting but often inflates its price....

https://astro-wiki.win/index.php/What_Should_I_Check_Before_Betting_Roma_in_Champions_League_MatchDay_1%3F

A winning streak can make a bet look tempting but often inflates its price. When a good team faces a good bet, like odds shifting from +130 to -140, it’s a sign the market may have overpriced the favorite. Watch for value beyond the streak hype.