Canned RTD cocktails like vodka sodas are no longer just a grab-and-go...

https://bizzmarkblog.com/why-are-retailers-putting-canned-cocktails-behind-craft-beers-in-line/

Canned RTD cocktails like vodka sodas are no longer just a grab-and-go thing—they’ve earned their spot next to craft beer on store shelves. Think tailgate vibes or backyard BBQs where easy, quality drinks make the party flow