Consumers don’t just want convenience anymore; they expect it as the baseline....

https://www.bookmarking-maze.win/people-are-done-with-clunky-checkouts-and-wondering-where-their-stuff-is-if-an

Consumers don’t just want convenience anymore; they expect it as the baseline. We’ve moved past the novelty phase. If an app makes a user hunt for a credit card, they’ll drop off instantly