Dark data is all the information your company collects but never uses—think 55%...

https://www.pure-bookmark.win/dark-data-is-all-the-information-your-company-collects-but-never-uses-often-55

Dark data is all the information your company collects but never uses—think 55% of stored data just sitting idle. This unused data costs money to store, creates security risks, and clutters AI systems, making it harder to find real insights