How a Direct-to-Consumer Sportswear Brand Lost 20% of Players to Ride-Up Complaints

https://articles.bigcartel.com/padel-fashion-that-actually-works-how-palair-builds-sportswear-you-want-to-wear-off-court-too

In 2022 a small European sportswear label launched a tennis and running skirt that looked great on product shots. It sold well for the first six weeks