How a Mid-Sized Spec Builder Lost Momentum Over a Cool Gray Roof

https://enthrallinggumption.com/the-complete-guide-to-choosing-roof-shingle-colors-that-transform-your-homes-curb-appeal/

When Prairie Ridge Homes finished its newest 2,200 sq ft spec model, the choices looked safe: a cool gray architectural shingle on the roof and a warm beige lap siding on the walls. Agents loved the staging. The webmaster loved the photos