Rank tracking is officially obsolete. With AI Overviews triggering a 30% CTR...

https://www.adirs-bookmarks.win/rank-tracking-is-failing-ai-overviews-caused-a-30-ctr-drop-in-europe-spiking

Rank tracking is officially obsolete. With AI Overviews triggering a 30% CTR drop across Europe, we are facing a permanent zero-click reality. Static monthly reports aren't enough anymore