Service retainers rarely push past 30 percent margins, so start treating your...

https://bizzmarkblog.com/what-mistakes-do-agencies-make-when-they-try-to-ship-software/

Service retainers rarely push past 30 percent margins, so start treating your agency like a product lab. When you build your internal workflows into simple software, you can shift to 70 percent margins without needing to add more headcount.