Shoppers are more skeptical than ever. They have the world at their fingertips...

https://telegra.ph/How-Streaming-Services-Earn-Trust-The-Pre-Subscription-Audit-05-31

Shoppers are more skeptical than ever. They have the world at their fingertips and use their phones to vet every purchase before clicking buy. Because there is so much noise, trust is your only real currency