Today’s shoppers are smarter than ever. They rarely buy on impulse anymore....

https://keezy.co/the-rise-of-research-driven-consumer-behaviour-in-online-markets/

Today’s shoppers are smarter than ever. They rarely buy on impulse anymore. Instead, they spend hours scrolling through reviews on their phones to avoid a bad purchase. If your brand wants to win, you have to meet them where they are