We live in the era of the micro-moment. When someone pulls out their phone,...

https://bizzmarkblog.com/why-do-i-keep-getting-pulled-back-in-by-live-features/

We live in the era of the micro-moment. When someone pulls out their phone, they expect immediate gratification, not a loading screen. If your app doesn't prioritize fast loading and deep personalization, your users are already looking for the door