When ecommerce growth stalls, changing one channel rarely fixes the whole...

https://juliet-wiki.win/index.php/Win-Back_Campaigns_That_Work_When_Customers_Go_Quiet

When ecommerce growth stalls, changing one channel rarely fixes the whole problem. This article looks at how acquisition, conversion, and retention work together—and how to use CAC, AOV, and repeat purchase rate to spot where the system breaks down