When negative content pops up online, your gut reaction might be to panic....

https://www.tool-bookmarks.win/negative-online-content-can-feel-like-a-crisis-but-panic-is-your-biggest

When negative content pops up online, your gut reaction might be to panic. However, reacting emotionally often backfires. Ignoring it is just as risky, as silent lost sales can quietly drain your revenue over time