Why retailers keep failing at coupons: the danger of treating incentives as channel add-ons

https://record-wiki.win/index.php/Case_Study:_Shaving_Checkout_Latency_to_Sub-50ms_and_What_It_Really_Bought_the_Business

Industry data shows technical decision-makers at mid-market to enterprise retailers who've been burned by inflexible coupon tools before fail 73% of the time because they treat incentives as channel add-ons instead of shared components