Everyone Assumes Full Automation Will Replace Writers. Zero-click at 69% Shows a Different Reality.
https://technivorz.com/is-chasing-traffic-holding-you-back-turn-page-views-into-measurable-outcomes-in-90-days/
Google reports, industry trackers suggest, or at least the headline reads: zero-click searches now account for roughly 69% of all queries in certain categories. That single number should change how teams build content at scale